Privacy policy

Last updated: September 27, 2026

B2B Tukku Oy operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). B2B Tukku Oy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make purchases or otherwise interact with the Services, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details, including your name, address, billing address, shipping address, telephone number and email address.
  • Financial information, including credit card, debit card and bank account numbers, payment card details, financial account information, transaction details, payment information and other transaction confirmation details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange or cancel, and your previous transactions.
  • Communications with us, including information you include when contacting us, for example in a customer support enquiry.
  • Device information, including information about your device, browser or network connection, your IP address and other personal identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, interact with us or otherwise provide personal information to us;
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
  • Through our service providers, including when we use them to provide certain technology and when they collect or process your personal information on our behalf; and
  • From our Shopify Partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalising and improving the Services. We use your personal information to provide the Services, including performing our contract with you, processing payments, fulfilling orders, remembering your preferences and products of interest, sending account notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews and providing a personalised shopping experience such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and advertising, such as sending marketing, advertising and promotional communications by email, text message or post, and showing online advertisements for products and services on the Services or other websites, including based on products you previously purchased or placed in your cart and your other previous activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or harmful activity, protect public safety and secure our Services. If you register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other login details with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation or other disputes, or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

  • To Shopify, vendors and other third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
  • To business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalised advertising with third parties based on your online interactions with different merchants and websites. Our business and marketing partners use information according to their own privacy policies. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you direct, request or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with business transactions such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), enforce applicable terms or policies, and protect or defend the Services, our rights and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit to the Services is transmitted to and shared with Shopify and third parties that may be located in countries other than where you live, to provide and improve the Services. We also use certain Shopify enhanced features that incorporate information from your interactions with our store, other merchants and Shopify to help protect, grow and improve our business. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about Shopify's use of personal information and any rights you may have, see Shopify's Consumer Privacy Policy. Depending on where you live, you may have certain rights relating to your personal information through Shopify's privacy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, review their privacy and security policies and other terms. We do not guarantee and are not responsible for their privacy or security, including the accuracy, completeness or reliability of information on those websites. Information you provide in public or semi-public spaces, including on third-party social media platforms, may be visible to other users of the Services or those third-party platforms without restrictions on its use by us or a third party. Including these links does not itself imply endorsement of their content, owners or operators, except as stated on the Services.

Children's information

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request its deletion. As of this Privacy Policy's effective date, we have no actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may not be secure in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, meet legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline a request as permitted by law.

  • Right to access / know. You may have the right to request access to personal information we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we hold about you.
  • Right to correct. You may have the right to request correction of inaccurate personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of your personal information and request its transfer to a third party in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send promotional emails, which you can opt out of at any time using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders.

If you live in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may exercise the following rights in addition to those described above:

  • Objection to processing and restriction of processing. You may have the right to ask us to stop or restrict processing of your personal information for certain purposes.
  • Withdrawal of consent. Where we rely on your consent to process personal information, you have the right to withdraw that consent. Withdrawal does not affect the lawfulness of processing based on consent before it was withdrawn.

You may exercise these rights as indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses personal information and your rights, including rights concerning information processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before fulfilling your request, as permitted or required by applicable law. You may designate an authorised agent to make requests on your behalf in accordance with applicable law. Before accepting such a request, we require proof that you authorised the agent to act for you, and we may need you to verify your identity directly with us. We will respond promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us or to complain to your local data protection authority. A list of the responsible authorities in the European Economic Area is available here.

International transfers

We may transfer, store and process your personal information outside your country of residence.

If we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant UK authority, as applicable, unless the transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the updated policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact us

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any rights available to you, call +358 45 2058186, email info@b2btukku.com or contact us at B2B TUKKU OY, Verkkosaarenkatu 5, 00580 Helsinki, Finland. For the purposes of applicable data protection laws, we are the controller of your personal information.